Alphonse Mucha (Czech, 1860-1939) Flirt Biscuits Lefevre Utile. 1899, Lithograph in colors on wove paper. Linen backed. Imp F. Champenois Paris. Measures : sheet: 24.75 x 11.75 inches. frame: 35.75 x 22.5 inches. Condition: Excellent with tape residue on bottom corners and top edge. Cleaned and linen backed with stunning results. Crisp colors with no undulations, no toning or foxing. Sight is A+. Comes with new gilt wood frame, acid free. “Flirt” was one of the brands of biscuits made by the Lefevre-Utile company, which commissioned Mucha for a number of projects over the years. This small poster was meant as a point of sale display. The implication inherent in the name of the biscuit is realized here in the discreet flirtation between a very coy maiden and a handsome gentleman, a scene full of ardent intimacy despite its outward decorum; one of Mucha’s tenderest and most romantic concepts. It is always fun to look for the initials “LU” in Lefèvre-Utile posters: here, we can find them on the girl’s dress in profusion, and the full company name appears in the wrought iron gate behind the couple. Plus, there is a quarter slice of the biscuit itself in the lower left corner. Like most prestige companies, Lefèvre-Utile always displayed its wares at major fairs and trade exhibitions, and kept careful tabs on all the medals and prizes won by their products Lefèvre-Utile had one of the most spectacular private pavilions at the 1900 Exposition Universelle, facing the Seine. Alphonse Mucha’s romantic posters and paintings epitomize the Art Nouveau movement that swept through Europe and North America in the late 19th and early 20th centuries. With a palette of subdued pastels, the artist depicted beautiful women posed against sensuous, botanical backdrops. In keeping with dominant Art Nouveau aesthetics, his compositions feature florid lines, decorative elements, and natural forms. Mucha first found success as a commercial artist in 1894, when he designed a poster for a play featuring Sarah Bernhardt, the leading actress of the day. After that, he was consistently commissioned to create posters, paintings, theater set designs, costumes, jewelry, textiles, sculptures, and furniture. During his lifetime, Mucha exhibited in Paris, Vienna, Prague, Budapest, London, New York and other major cities. Avantiques is dedicated to providing an exclusive curated collection of Fine Arts, Paintings, Bronzes, Asian treasures, Art Glass and Antiques. Our inventory represents time-tested investment quality items with everlasting decorative beauty. We look forward to your business and appreciate any reasonable offers. All of our curated items are vetted and guaranteed authentic and as described. Avantiques only deals in original antiques and never reproductions. We stand behind our treasures with a full money back return policy if the items are not as described. Please also consider Avantique’s eclectic collection of wonderful fine art paintings with artists such as Anthony Thieme, Emile Albert Gruppe, Alphonse Mucha, Maximilien Luce, Alfred De Breanski, Antoine Blanchard, and Marcel Dyf. We strive to collect the highest-quality paintings in exceptional condition.
