Willette- Maitres de L'affiche: Cacao Van Houten, original lithograph 1896, Impremie CHAIX. PL. 43 France, 1890-1919, paper
Willette: Cacao Van Houten
Original stone Lithograph on vélin paper 1896
Sheet Size: 15.75 x 11.4 in. / 39.5 x 29 cm
Printed by: Imprimerie Chaix 1896
In very good condition (A) unbacked,
This plate is from the famous set "Les Maitres de l'affiche"
The "Les Maitres de l'Affiche" series was offered as a subscription series to collectors. Every month for 60 months, from December 1895 through November 1900, subscribers received by mail, 4 loose sheets (Maitres) with a cover sheet.
Willette's elegant vertical poster of a traditional Dutch girl in national dress presenting us with Van Houten's cocoa (hot chocolate), set against a wonderful background of gilded leaves. It is both direct and effective in it's design.
This is guaranteed to be an original Maitres De L'Affiche lithograph, and has the embossed seal of authenticity from the printer, Imprimerie Chaix, on the lower right corner.
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"Willette was a successful painter who in 1887 switched to drawing, lithography and poster design. He became a frequent contributor to satirical publications such as 'Le Rire' …"(Rennert, PAI-XXXII, 562)
Please also consider Avantique’s eclectic collection of wonderful fine art paintings with artists such as Emile Albert Gruppe, Alphonse Mucha, Alfred De Breanski, Antoine Blanchard, and Marcel Dyf. We strive to collect the highest-quality paintings in exceptional condition.
