In the 112 years since it was founded by Hans Wilsdorf and Alfred Davis, Rolex's name has become the premier brand we picture when the phrase "luxury and vintage watches" is uttered. The single largest producer of high-end watches in the world, Rolex has rightfully earned a reputation as a status symbol among the Hollywood elite and watch collectors. As a result, Rolex has not only become the official time keeper of Wimbledon and the Australian Open in tennis, but the title sponsor to the 24 Hours of Daytona and the official timekeeper to the FIA Formula 1 motor racing championship.
Its social status aside, Rolex is also responsible for some of the most pioneering watchmaking innovations we recognize to this day, having crafted the first ever waterproof wristwatch (1926's "Oyster"), the first wristwatch to show two time zones at once (1954's "Rolex GMT Master"), and the first wristwatch with an automatically changing day and date on the dial (1956's "Rolex Day-Date").
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