Scheurich Keramik

German, 1928

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For over nine decades, Scheurich has been a stalwart in the world of glass and porcelain wholesaling, continually evolving its offerings to meet changing demands.

Back in 1927, Alois Scheurich co-founded "Scheurich and Greulich" (S&G), specializing in affordable ceramic and glassware. This venture laid the foundation for Scheurich's journey.

In 1954, Alois Scheurich expanded operations, establishing his own ceramics factory in Kleinheubach. This marked the beginning of Scheurich's ceramic production, pioneering the use of the first electrical tunnel kiln. Renowned for their innovative approach, Scheurich gained recognition for their intricate application of multiple glazes on a single shape, notably popularizing the "fat lava" volcanic texture during the 1960s and 1970s.

By the 1980s, Scheurich had solidified its position as one of Germany's largest ceramic manufacturers, boasting a substantial export volume surpassing competitors. Notably, Scheurich tailored certain product lines for international markets, such as the 'Europline,' and even marked molds as 'foreign,' highlighting their commitment to meeting global demands.

Heinz Siery, a distinguished designer, contributed significantly to Scheurich's product portfolio, creating many iconic forms that defined the brand's aesthetic.