Atlas Showroom

Moroccan
WAFAH JEHOU founded Atlas Showroom in 2015 as a labor of love. As Lead Furniture and Lighting Designer, she works with a team of artisans to create custom furniture and lighting. As Chief "Scout" she sources vintage and antique hard and soft furnishings — tables, chairs, cabinetry, outdoor furniture, textiles, rugs, lighting, decorative objects, accessories and art — from artists, artisans and collectors worldwide. As CEO, she was responsible for the company's successful expansion from its original Moroccan-led design focus to an eclectic series of collections that now also include century-old antique and period European and American furnishings and fine arts.
The company name hints at the international range of the business — and its owner. An "atlas" is a directory of maps and a showroom makes them visible. Together, they also trace Jehou's history. The Moroccan-born designer also has an MBA from Tennessee Technological University and a Master’s in International Management from ESC International Business School in Rennes, France. After early business training in Germany, she split her time between New York City, the Middle East and Europe prior to founding Atlas Showroom. The company's aesthetic range would soon follow in her peripatetic path but, in the early days, Jehou concentrated on the warm geometry of Moucharabieh style fundamental to classical Moroccan furniture and now the basis of Modern Moroccan: "I wanted to serve as a bridge to the exquisite," Jehou says. "There are many kinds of beauty, and I wanted to offer clients a version they didn't see every day."
In keeping with that mission, she designed tables, chairs, cabinets and other furnishings rooted in the traditions of Fez and Marrakesh, cities known for their filigree style, their brass work, their use of stone — and their use of camel bone — and then had them built by Moroccan artisans, schooled in the intricate handmade techniques of classical Morocco. She curated the furniture in her New York showroom alongside Berber-made rugs, Moroccan pendants and hand-woven textiles, some of which she also designed herself. The results quickly attracted a client base as enamored of high-quality décor as she was: individual design aficionados, architects, interior and set designers, retailers with design-driven brands.
Inspired by the aesthetic sweep of those who routinely integrated her work into theirs, Jehou began providing custom orders and stocking vintage and antique furnishings from multiple periods and places to meet a wider array of needs: Modern, Hollywood Regency, Mid-Century Modern, Georgian Revival, Deco, Victorian, Art Nouveau pieces from Italy, France, the Great Britain, the United States and elsewhere. In 2017, she founded a second company to accommodate growing demand. 1st Source Consignment helps retail clients, interior designers and collectors connect with buyers seeking unique treasures, vintage jewelry, original art, rare collectibles and period furnishings online and in-store.
Over the last several years, Jehou's home goods have been honored by the company they have kept. Her furnishings were displayed at the Florida Show House in the 2nd Annual Kips Bay Decorator Show House Palm Beach. Her custom work has been featured at major event venues and by high-end hoteliers, including Manhattan's luxury midtown Bryant Park Hotel. She recently provided an entire wing of a mansion in New York's Hamptons with bespoke furnishings. Her designs have also appeared on the sets of the CBS television show Bull and the Showtime series Billions

 

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