Fred Troller
Swiss, 1930 - 2002
Discover the artistic journey of Fred Troller, a visionary artist and designer who played a pivotal role in popularizing the minimalist typographic style, Swiss New Typography, in the United States during the 1960s. At a time when decorative and ornamental graphic design trends prevailed, Troller's work stood out for its stark, bold typefaces, and primary colors influenced by the Bauhaus school of the 1920s.
Born in Zurich, Switzerland, on December 12, 1930, Troller's early education at the Zurich School of Design laid the foundation for his remarkable career. His professional journey began with Louis de Rochemont, a motion picture producer, before he moved to New York to serve as the design director for the Geigy Chemical Corporation.
In 1968, Troller took a bold step by establishing his design studio, Troller Associates, in Rye, New York. His studio became a hub for corporate design programs, catering to clients such as Exxon, General Electric, I.B.M., and Westinghouse. Notably, he created a captivating series of travel posters for American Airlines in the 1970s.
Beyond his prolific design career, Troller made significant contributions to education. He shared his expertise as a teacher and lecturer at prestigious design schools like Cooper Union, the School of Visual Arts, and the Rhode Island School of Design. From 1988 to 2000, he served as the chairman for the design division at Alfred University in New York.
Troller's impact on the design world was celebrated in a retrospective exhibition titled "Troller Retrospective: 30 Years of Graphic Design" at Georgia State University in 1995. His versatility extended beyond design, as he showcased his talents as a painter and sculptor, with works represented at the esteemed Grace Borgenicht Gallery in New York.
A multifaceted artist, Troller's legacy continues to inspire. Despite battling cancer, he continued his creative pursuits until his passing at the age of 71 in October 2002 at his home in Rye, New York. The Fred Troller Estate stands as a testament to his enduring influence on the intersection of art and design. Explore his works and immerse yourself in the captivating world he created.
Born in Zurich, Switzerland, on December 12, 1930, Troller's early education at the Zurich School of Design laid the foundation for his remarkable career. His professional journey began with Louis de Rochemont, a motion picture producer, before he moved to New York to serve as the design director for the Geigy Chemical Corporation.
In 1968, Troller took a bold step by establishing his design studio, Troller Associates, in Rye, New York. His studio became a hub for corporate design programs, catering to clients such as Exxon, General Electric, I.B.M., and Westinghouse. Notably, he created a captivating series of travel posters for American Airlines in the 1970s.
Beyond his prolific design career, Troller made significant contributions to education. He shared his expertise as a teacher and lecturer at prestigious design schools like Cooper Union, the School of Visual Arts, and the Rhode Island School of Design. From 1988 to 2000, he served as the chairman for the design division at Alfred University in New York.
Troller's impact on the design world was celebrated in a retrospective exhibition titled "Troller Retrospective: 30 Years of Graphic Design" at Georgia State University in 1995. His versatility extended beyond design, as he showcased his talents as a painter and sculptor, with works represented at the esteemed Grace Borgenicht Gallery in New York.
A multifaceted artist, Troller's legacy continues to inspire. Despite battling cancer, he continued his creative pursuits until his passing at the age of 71 in October 2002 at his home in Rye, New York. The Fred Troller Estate stands as a testament to his enduring influence on the intersection of art and design. Explore his works and immerse yourself in the captivating world he created.
Loading...
