He became one of the most important jewelry designers of the twentieth century, almost by accident. An aristocrat, a playboy, and ultimately, an artist, Verdura challenged and expanded the prevailing notions of his time about jewelry and fashion (Fig.1).1 In so doing, he created some of the most beloved and passionately collected jewelry available today. “Verdura jewelry,” says Ward Landrigan, CEO of Verdura, “is classic and iconic with an enduring style. Due to its timeless elegance, women lucky enough to inherit Verdura will never have to worry that they look as though they are wearing their grandmother’s jewels.”
Fulco Santostefano della Cerda, the Duke of Verdura was born in 1898, in Palermo Sicily. A sun-drenched paradise of citrus groves and mellow Marsala wines, Sicily was a popular destination, rivaling Paris for its glittering possibilities. The region is still known today as the conca d’oro (the golden conch); an image of the sea would reverberate throughout the life and work of the figure who Audrey Friedman of Primavera Gallery in New York, describes as “one of the most original and creative jewelry designers of the twentieth century.”
Vintage Vedura Estate Jewelry
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