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Modern Photography Cover, Surreal Landscape

Creator: Mitchell Funk
Offered by: Robert Funk Fine Art

Description
Historically , newsstand magazines have used a standard set of practices when it came to choosing their cover image. Their goal was to use an image that people could instantly relate to. The idea being, if an image pops off the page it will attract more attention and then generate more newsstand sales. For editors, choosing a cover was first a marketing decision and then an aesthetic one. That is why most magazine covers and (that includes art magazines) pretty much looked the same. They used familiar images, mostly of celebrities, beauty people or news items of that would beckon and aggressively reach out to the prospect. In this Modern Photography Cover of August 1983, they chose a radical departure. They used an image that was the opposite of the norm. Mitchell Funk’s Graphic Surreal Landscape breaks the rules of formula magazine cover art. Visionary editors Herbert Keppler and Ernest G. Scarfone used 20 of Mitchell Funk images for Modern Photography covers. This one maybe their most original. Signed and dated on lower right, numbered on verso, 3/15 Printed later, other size available, unframed

More Information

Origin:	United States
Period:	1950-1979
Materials:	Ink Jet Archival Paper
Condition:	Excellent.
Creation Date:	1878
Styles / Movements:	Color
Incollect Reference #:	197082

Dimensions

W.	40 in;	H.	60 in;
W.	101.6 cm;	H.	152.4 cm;

Message from Seller:

You'll find an eclectic group of art works at Robert Funk Fine Art. 45 years of experience has shaped Director Robert Funk's multi-perspective approach to presenting art. As an undergrad in painting, he studied with great teachers such as first-generation abstract expressionist Robert Richenburg and hyper-realist painter Janet Fish. In Graduate School he worked with famed critic E.C. Goossen and went on to work as a Photographer, New York Advertising Art Director, and Art Collector.