The predominant element is strong lines – graphics, whether shooting in environment or a controlled interior” 
 — Greg Lotus 

Parking Garage.  Greg Lotus, 2002. 

Greg Lotus  

Please join The Gallery at 200 LEX powered by Incollect, along with show curator Guy Regal on Wednesday, February 6th from 5:30 to 8pm to celebrate the latest exhibition of works from famed art and fashion photographer Greg Lotus. “Behind The Shadows” explores the beauty and mystery of shadow through the dual themes of fashion and nature. Spanning 15 years of his career, the images draw inspiration from classical paintings as well as Greg’s lifelong fascination with the natural world, which took root in his childhood while growing up in rural West Virginia. On a high school trip to New York City, Greg Lotus was scouted by Eileen Ford of Ford Models, and from there, he has moved behind the camera, shooting editorial work for L’Uomo Vogue, Vogue Italia, Vanity Fair, GQ and W, as well as advertising campaigns for Escada, L’Oreal, Cartier, Van Cleef & Arpels and Swarovski. His celebrity portfolio includes shoots with Penelope Cruz, Megan Fox, Katy Perry, Kate Beckinsale, Channing Tatum, Liam Hemsworth, Rose Byrne, Lisa Marie Presley, Milla Jovovich, Eva Longoria, Anna Kendrick, Pierce Brosnan, Kim Kardashian, Paris Hilton, Dita Von Teese, Mary J. Blige, Gus Van Sant, Paul Bettany, Elizabeth Hurley and Chloe Sevigny. 

See below for details, click on the link to rsvp, and read on for curator Guy Regal’s chat with the artist, along with Greg’s personal insights into the exhibition and his work.

New York Design Center, 200 Lexington Avenue, 10th Floor, New York, NY

Left:     Frederick Valentin. Greg Lotus, 2012.  Right: First Snow. Greg Lotus, 2015. 

Comment on the juxtaposition between the fashion shoots and your art photography.   

Inevitably they are the same…depending on the viewer. One is a personal pilgrimage and the other is the execution of another’s vision.   

Why is it important for you to have the balance of ‘work’ shoots and your own projects?             

I need to pursue my artistic pursuits because it enriches my ‘work’ projects and continually adds to the process.

Control of content vs free rein over the subject?   

Spontaneity or organic creative vs controlled set boards...both interesting as they are two definitive disciplines. The former is a search for authenticity, while the latter is a focused process in achieving a vision.  

How much of your own vision are you able to extend into the fashion shoots?                      

I’m fortunate that I have worked over the years with some visionary creative directors, there is always a collaboration in place. And therefore, you’ll always see my signature in the work.

Do you have an signature element that you make sure is in every photo — whether art or fashion shoots?           

The predominant element is strong lines — graphics, whether shooting in environment or a controlled interior.

Tell us your feelings on black and white vs color?   

I like both…color can create a cinematic story while black and white creates a timeless piece. I just published a book on my B&W work, next will be a exploration of my images in color.   

What are the key elements in your black and white photography that makes your images unique?     

The elements of how I play the shadows to create lines and composition. The shadows are the subtext; I enjoy the creation of layers.